Me and Matt Cutts

It was called a You&A – a wonderful sit down with Matt and Danny Sullivan to start the morning.

It all started with Danny stripping down to his … casual outfit. He took off his coat, then his tie … then his shirt … talk about love of SEO Men. But alas, there was a Disneyland T-shirt underneath. Then the pants went — to reveal shorts underneath. Nice socks Danny!

Highlights

• The QA started with supplemental versus main index results. The conclusion was Matt would like the “supplemental” label removed due to all the unnecessary heartache!
• Geotargeting and how close we are to seeing where people really are. Matt responded that he thinks with a 90% accuracy, we see where people are. Interesting. There was some debate about that in the next paid section.
• Google guidelines might need to be rewritten soon, but were developed to be a broad look at what to do and what not to do.
• Paid links are still bad but getting more popular. But Note: It’s STILL NOT GOOD!
  Matt “Do what you want as a webmaster, I support that idea. But as a search engine we get to do what we want to get relevant results for our searchers.”
• Outbound link good for results? Matt says what is good for your audience is good for you, but has not bee discussed just yet.
• Indexing of SERP pages – on a site by site basis, but probably not going to happen. Use Categories.
• Impact of click thru – only on personalized search – metric is too irrelevant in most cases
• Google + Wikipedia= Love?
  “Regular people like Wikipedia. it’s meant for them, not you guys.”
• Your other domains can have effect on your results – if your other domains are blacklisted.
• Mahalla? Spelling? Matt is not commenting on this new search engine. Too early to tell.
• Page Rank=Playdoh You get a set amount and it goes from there. If you spread it too thin, it doesn’t work as well.
• Google Bomb detection is algorithmic, not human

There was more said, but this was the most relevant. A great session. Now off to the Paid Search Roundtable.