Social Media Marketing: Not for B2B
I personally love social media and its impact on the search world. I think it had and will change a lot in marketing and the way we do business. It puts us in charge, the people, the customer, and that is the way it should always have been. MySpace, YouTube, and many others have paved the way for a new kind of world. Consumer Targeted.
Alas in the B2B world, there really isn’t a place for this. Traditional consumers could care less about a time and attendance software breakthrough, or new courses for Real Estate Professionals in North Carolina. Social media as we have found at SMX Advanced still hasn’t really made its way in.
Regardless there was some good talk int he “SEO, Meet SMM” session. Rand Fiskin at SEOmoz started out first with my favorite quote so far (this was said after he got done telling us about translation in the SES China show)
I hope you all speak English, and more importantly, I hope you speak SEO”
He procceeded to run through over 45 slides, most listing out great places to start your SMM campaigns:
YouTube, Wikipedia, Yahoo Answers, Yelp, LinkedIn, Flickr, Craigslist (or the Best of listings), Facebook, Amazon, MySpace, Technorati, Judy’s Book, Newsvine, Twitter, City Search and WikiHow.
For Viral he suggests: Digg, Reddit, Stumble Upon, Del.ic.ious, netscape, TEchcrunch, Newsvine (yes, he mentioned it twice), Boing Boing, Fark, Engaget, Techmeme, LifeHacker, and Yahoo Picks.
Neil Patel of ACS gave us rules for social media sites
- The Don’ts
- Pay for votes
- Open Multiple Accounts
- Submit Illegal content
- Neil’s Golden Rules
- Add tons of friends
- Participate in the Community
- Become a Top User
- Use their features against them
- Create a Social Brand
- Conclusion
- Do what is ethical
- Don’t jeopardize your brand
- Think Long Term
There was more, but not as interesting.
