Blended Search and Ask.com Findings

Remember at SMX Advanced when I was all psyched about the new Ask.com and it’s look and integration? At SES, they have annouced some results from that new look. (Via BruceClay)

How has this changed user behavior?

Ask has seen a huge jump in user satisfaction, a 30 percent drop in users clicking through to the second SERP, 15 percent drop in users sessions with more than one search. Users really are coming and getting what they want in that first page of results.

Just what I thought would happen. Things are getting better for the searcher, but harder for us as search marketers.