Why Google and SEOmoz are so freaking cool

They offer tools to webmasters like SEOmoz’s Backlink Anchor Text Analysis tool. Am I a premium member? No. Do I so need to be? Yep. Rand and Co. offer so many tools like this to make your analysis life easier.

Google does the same with the webmaster console. Want to know what Google sees when they visit your site/sites? Look there. It’s amazing what you can find and fix to make Googlebot love you more.

Use tools. Read what people say. I can only wish to be as cool as Rand or the Googler in charge of the Webmaster Console (we miss you Vanessa, but your team is kicking butt still). All I can do is pass on the freaking cool stuff they do.