All About the Resume

Everyone knows that my hero is Matt Cutts. I don’t hide that fact. But I came across something really funny today … to me at least.

I started with a new auto refinance company (It’s my blog, I can link to who I want), and presented my 24 Hour Strategic Plan to them yesterday. That’s my plan I came up with in 24 hours. Well, in that plan I mentioned that in marketing material (website copy and ad copy on AdWords) does best with numbers in it. People love numbers, and in resumes they are solid gold.

Well this Wired Q&A with Matt posted today asks the question: Does SEO (search-engine optimization) work? Well … Duh. But his answer was priceless:

It does to some degree. Think of it this way: When you put a resume forward, you want it to be as clean as possible. If the resume is sloppy, you’re not going to get interviewed for the job. SEO is sort of like tweaking your resume . . . It’s helpful if you just think about which words people would use to search for your content. If you’re writing something about Mount Everest, for example, people are probably going to look for ‘How high is Mount Everest?’ . . . If done responsibly, [SEO] can be a great thing.

Love it!!!