It’s all in the timing

I’ve changed jobs, and now working for a company who knows the value of search engine marketing. They are moving from having an agency to bringing SEM in house. As I review what has been done in the past few months, I see a new term … a new term to me. Rented Link

So I’ve been doing some research there. All I can come up with is that a rented link is just a paid link in the short term. Remember the beginning of paid links? You bought it for a year, whatever? It was still a paid link. Well these rented links are paid for monthly, and when you stop paying the link is removed.

How is this any different? It’s just like in managerial accounting. All costs are variable in the long run. They can be variable or fixed for the short term, but they all end up being the same kind of cost.

A paid link is a paid link is a paid link. If you pay for it, it’s still a paid link. I think agencies are using this as a way of dealing with client fears until they can come up with a better way of dealing with the hole they’ve dug.