Micosoft Sucks Keynote
I think EricLander got it right with this twitter and ScottPolk with this. The keynote was all about a political speech from Microsoft. All bark, and no bite. We all hope they listen to what we had to say at the end but I doubt it. Want the real recap? See Lisa’s interp.
First off, Kevin says that their advertising is the key. But their platform sucks and the fun part was we told him that at the end. The attendees all complained about various things like an external editor (which they HAVE, and I want to test, but we’ll see if it matches AdWords Editor). We’ll see how far the suggestions get.
Word of the Day: Entrenched
Kevin: Google is entrenched, we need to be that other competitor. We care about the end user and are the underdog.
My Thoughts: Microsoft is entrenched in the rest of the digital world and they are bitching about Google being the big dog? Please!
Microsoft Focus: Commercial
Read: We are paying for people to use us. (Hey Danny made fun of it too!!)
So is MSFT going to be focusing on the buyer and letting Google be the information engine? Sounds about right actually. But remember, people look before buying. And few of the 6.6 billion people in this world are going to know that they can get the right info at Google and then get paid by MSFT. Again I say (and I shouted earlier), fix the algo first.
Second Buzz Word of the Day: User Experience
My thought is that there is none. And most everyone at SMX agree with me. How can you point to user experience as a focus/strength when you have no users??
Then there was talk about The Yahoo deal. I loved this, they were looking for a “fast and friendly” deal. Pwtth. Ha. That was followed by the best comment of the day. SRSLY. Kevin says IE is better than FF. I can’t even tell you how many twitters showed up when he said that. Dude, MSFT copied FF for IE7 and badly. Quit making all the developers in here laugh. Hell, Lisa almost choked on her non-existent bagel.
Come on MSFT, I get good results from you – focus on what makes us happy! Don’t tell me you are investing in a world class ad platform. When I see results from that I’ll believe you. Until then I’m not holding my breath.
