Comments on: Is Viral Marketing Permission Marketing? http://www.katemorris.com/2008/07/is-viral-marketing-permission-marketing.html Just another WordPress weblog Mon, 30 Jan 2012 17:12:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike O'Hare http://www.katemorris.com/2008/07/is-viral-marketing-permission-marketing.html/comment-page-1#comment-62 Mike O'Hare Mon, 25 Aug 2008 10:49:13 +0000 http://www.longhornkate.com/?p=74#comment-62 I'd be interested to learn (as a total beginner) how the 'loop' is completed when trying to adopt internet marketing. If you look at <a href="http://themeadownovel.wordpress.com/" rel="nofollow">The Meadow home page</a> you will see that we are trying to market a novel recently completed by two co-authors. The submissions protocols with publisers apparently does not work with new kids on the block so we are trying to attract traffic into our home page which is just another way of promoting our story. I’d be interested to learn (as a total beginner) how the ‘loop’ is completed when trying to adopt internet marketing. If you look at The Meadow home page you will see that we are trying to market a novel recently completed by two co-authors.

The submissions protocols with publisers apparently does not work with new kids on the block so we are trying to attract traffic into our home page which is just another way of promoting our story.

]]> By: PJ Brunet http://www.katemorris.com/2008/07/is-viral-marketing-permission-marketing.html/comment-page-1#comment-61 PJ Brunet Wed, 23 Jul 2008 15:02:16 +0000 http://www.longhornkate.com/?p=74#comment-61 I think the word "viral" is thrown around too casually. To be truly viral it needs to show exponential growth, like Hotmail, YouTube, and plateau with millions of users. Anyone that can reach that level of growth is set for life. Personally I think "list obsession" is a symptom of illiteracy and I hold Digg responsible for pushing the "link bait" concept. If you play the Digg game you just end up feeding Digg more traffic and more users, and you lose. I personally read Techmeme for tech news and there's none of this "5 ways to do xyz" obsession over there. Also "link bait" only works if your readers have domains and understand why sharing Pagerank is beneficial, which severely narrows down who you are reaching out to. I think the word “viral” is thrown around too casually. To be truly viral it needs to show exponential growth, like Hotmail, YouTube, and plateau with millions of users.

Anyone that can reach that level of growth is set for life.

Personally I think “list obsession” is a symptom of illiteracy and I hold Digg responsible for pushing the “link bait” concept. If you play the Digg game you just end up feeding Digg more traffic and more users, and you lose. I personally read Techmeme for tech news and there’s none of this “5 ways to do xyz” obsession over there.

Also “link bait” only works if your readers have domains and understand why sharing Pagerank is beneficial, which severely narrows down who you are reaching out to.

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