We had a debate in class about getting an MBA from a top tier school like The University of Texas at Austin McCombs School of Business (that's a mouthful) versus Texas State University at San Marcos McCoy College of Business. There is the perception that the MBA from Texas is better, worth more, than that from a second tier school like Texas State. I can personally argue both sides. My undergrad is from Texas, and my MBA will be from Texas ...

No, this blog has not been hacked.  I do hereby solemnly swear, that I, Kristy Bolsinger, do have consent from one Kate Morris to be waxing poetic on her site. [yes she does, and welcome to any time she wants to! - Kate] Today was the first of the two day eMarketing Summit put on by Innotech in Portland, Oregon.  As hard as I tried to talk Kate into visiting me so she could cover it herself, I just couldn't tear her away from her beloved ...

One of the hardest things I have done in my academic career is deciding to do a thesis. People give me the worst looks when I tell them I am starting my thesis this summer, and they are in the program. It's not the normal road, but the electives offered in this program are too off base of my current goals and career path. A thesis allows me to focus on Internet marketing and help my community by using university resources to do research. In ...

As many of you know, I am working on my master's degree right now. In one class called "Services Marketing" we are reading a book called Branded Customer Service by Janelle Barlow and Paul Stewart (affiliate link). Now, business books have a tendency to bore me. They usually repeat the same thought a hundred times hoping to get that point to sink into the mind of the reader -- drives me up the wall. But I have found nothing but inspirational ...

Sometimes search marketers can sound much like a broken record, I am very guilty of that. One of the things I repeat constantly is that organization is the key to a great paid search campaign. Heard me say that recently did you? Hehe, sorry. But it is true. Well a few months back I stumbled on a post at Marketing Pilgrim about a new PPC tool called WordStream. I wasn't exactly pleased, especially because it was pegged as the way to automate ...

All my blog posts seem to start with "so my friend so and so" ... but what can I say, they give me the best ideas. So a new friend I met at PubCon South, Gregg Hilferding, told me that I only had one update on Twitter. Huh? Yes, I am a twitter n00b again. So, apparently I have one update in my stream, but as the screen shot shows, I still have 9155 updates overall. So I had someone check the API with my info, and still can't get past this ...