BuzzStream Review

About this time last year, I signed up for the networking system of SMX Advanced. I came across another Austinite and decided to meet up with him for coffee. I had spent the year before at SMX meeting very few people, so this year that was going to change.

Jeremy Bencken and I met up at Starbucks and he told me the story of this new idea he was exploring, and I was floored. It was an idea that no one had come up with yet, but it was so important to the search marketing world. I was asked to keep it on the down low and did for a number of months. But since BuzzStream was named and sent to Beta, I have been the biggest fan girl.

So what is BuzzStream?

In one sentence: BuzzStream is a CRM for Linkbuilding.

What I get a lot is, “Well then why not use Salesforce for linkbuilding?” Basically? Salesforce is meant for sales, BuzzStream is for linkbuilding.

BuzzStream automatically grabs the info that a linkbuilder would need to classify the site for starters. It’s not just for tracking emails, contacts, and taking notes (but it does all of that). It’s more than that. Just a few of the items they pull for you are:

• Contact information (from any page on the site, email addresses, forms, phone numbers)
• Page Rank
• Number of Backlinks
• Site Age

The link building data they pull is only part of the system. BuzzStream has places to put the information you will need to reference later. It also automatically checks the sites to ensure the link you worked so hard on still exists. It checks that the link is there as well as making sure that it’s followed and the page doesn’t all of a sudden have poor onpage elements like Viagra ads.

Make Link Building Easy and Effective

We all hate link building. It is harder than ever to locate and create relationships with other sites. Buzzstream is there to help us track what we have done and the relationships we are building. The key is the relationship-building, but building relationships takes a lot of time.  You have to contact a lot of people, you have to try different channels, you have to remember what you did 2 months ago and follow up.   BuzzStream is the first tool that enables you to do all of this in a way that’s actually time-efficient.

Sales has metrics, Marketing has metrics, SEO and PPC do too … now Link Builders can have metrics. Pull reports for executives or clients, it’s all there at your fingertips. BuzzStream is adding features at every turn, so sign up now for access to the best link building tool. For example, one of the new items is that they are the first Social CRM – meaning they will import your tweets to identify contacts to build links with. Your boss and/or clients will thank you!