The Silver Lining
Note: Sorry about the mixup earlier, I wasn’t done with this post yet. Was going to wait to post it, but everyone is asking about it now. Stupid feedburner. 
We’ve all heard it. Ashton did this. Miley got coffee. Oprah tweeted. All of a sudden all of our friends and family, and the mass public is on twitter. Our little world isn’t our little world anymore. Once Oprah talks about something … the world does it. I worked at a bookstore for years, I know what her influence does.
One thing I have noticed is that the Internet community is slightly annoyed by this new trend. Most are just tired about hearing about Ashton and Oprah, but I have seen some really ticked about it too. I know they have their reasons, and some are valid. This influx has brought more and more “social media gurus” out of the woodwork. People who consider themselves experts because they have a few thousand followers and was on twitter before it got big. Don’t get me wrong, I am annoyed at them too. But the people annoyed because others are banking on this new opportunity remind me of the acronym SPAM – sites positioned above mine. Don’t hate on those that are validly utilizing the opportunities.
I want to bring to light the good things about the masses using Twitter. It’s time for us as online marketers to step out of our happy bubble and see the great things that will come of this influx of popularity.
- More people means more ears – As marketers, our job is to reach everyone that might want/need our client/company product. With more people on Twitter, the reach gets better. More clients will be able to utilize the power that is social media.
- Better Ideas – With more people vying for social media clients, it forces better ideas and services for those potential clients. Think the fashion industry. More competition is better, trust me. And the worse they are, the better you look.
- Realistic Feedback – Kinda goes along with #1, but with more people on twitter, there is more realistic feedback. Instead of 20 mentions a day, a company can see hundreds. This allows them to see a bigger cross section of current and potential clients.
Any more I’m missing? Let me know and I’ll add them.
See the silver lining in everything. Life is much better if you make lemonade (and then sell it).
4 responses to "The Silver Lining"
I couldn’t agree with you more. One of the best parts of Twitter, or really any social media venue for that matter is that you can make your world as big or as small as you want it to be. This growth has been of enormous benefit for my biz accounts and has not really affected my personal accounts all that much.(Ignoring of course the increase in spam followers. But they’re easy enough to block.)
Best thing about Twitter? Easy b.s. checking: Tweet the name of a charlatan (and quite a few exist) and most of the time you will be able to find the dirt (or lack there of rather quickly. Saves a lot of initial background checking imo.
It does make it easy to figure out who knows their stuff and who doesn’t huh?
Yeah, the influx hasn’t really hit us yet, partially because of the bubble we live in. But I like that I don’t sound crazy anymore