Comments on: Social Media: So Easy a Caveman Could Do It

By: Kate Morris

Kate Morris — Wed, 30 Sep 2009 14:39:26 +0000

Cam – thanks so much, I am glad it struck a chord! Yes, social media is allowing companies to participate and respond to any issues people might have. This new world of communication is unique in that consumers have great power, but now companies are aware of part of what is being said. It’s a unique opportunity to grow their businesses like never before!

Micky – yes, most of what is on twitter now is spam, but I think that utilizing social media correctly does involve an intelligent human brain. This post was more about how communication has changed rather than how easy social media is.

Jeff – Thanks! Yes, it turns out there was another post a few days before with the same title that was more about how social media is too easy, but this was more looking at communication patterns. Thanks for reading!

Eric – Thanks!

By: Micky Dell

Micky Dell — Wed, 30 Sep 2009 08:53:53 +0000

Judging by the fact that 40.5% of posts at Twitter are pointless babble, a chimpanzee can be hired to do social media marketing.

By: Eric Melchor

Eric Melchor — Wed, 30 Sep 2009 06:01:22 +0000

Kate, great post. I like the ‘circle’ analogy.

Eric

By: Jeff Jackson

Jeff Jackson — Tue, 29 Sep 2009 16:04:09 +0000

Great post. I thought it was going to compare smoke signals to twitter, but it was much smarter than that.

By: Cam Gleeson

Cam Gleeson — Tue, 29 Sep 2009 07:52:20 +0000

Firstly what a great post. I pick up on your last point about keeping your brand consistent.

I have heard it said that “brand is your promise kept” or something similiar.

The threat to any brand is that Social Media provides consumers with the opportunity to broadcast widely their dissatisfaction if they feel a company didnt deliver their promise.

The opportunity though for a brand, is that through Social Media monitoring they can at least become aware of it, and hopefully do something about it. Pre-social media it such dissatisfaction was still spread, by word of mouth, but identifying it was an issue.

I think you nailed how to approach it from a brand perspective in your second last paragraph

By: Daily Digest for September 28th | A Blog by John A. Lee

Daily Digest for September 28th | A Blog by John A. Lee — Tue, 29 Sep 2009 04:07:28 +0000

[...] Social Media: So Easy a Caveman Could Do It | Kate Morris — 11:14am via [...]

By: Nicolas Ward

Nicolas Ward — Mon, 28 Sep 2009 19:51:26 +0000

What I find interesting, especially when I attend geek culture events like PAX (http://www.paxsite.com/), is that I (and many of my peers) have effectively isolated ourselves from the mainstream culture provided by non-long-tail media like television, popular music, and movies. While it remains true that many video games are produced by large studios (at great cost), popular games are played by millions, and many games are produces as movie, book, and television tie-ins, the culture reflected in those games is highly self-referential and open to viral influences. World of Warcraft as merely one gorilla of an example is crammed with references to various internet memes, from lolcats to the more classic All Your Base.

To tie this back to social media, I think it’s important to remember that the current generation of power users is for the most part immersed in subsets of this cultural niche, and are generally statistically outliers when it comes to being valid predictors of “real world” mass markets.

By: Tweets that mention Social Media: So Easy a Caveman Could Do It | Kate Morris -- Topsy.com

Mon, 28 Sep 2009 16:59:50 +0000

[...] This post was mentioned on Twitter by 840 Media. 840 Media said: RT @katemorris: New Readz: Social Media: So Easy a Caveman Could Do It – http://katemorris.com/0V [...]