Austin Search Marketing
In the light of the fact that I am trying to get out and work in a few Austin coffee shops, I think it’d be fun and maybe helpful to post search engine marketing reviews of their websites. So if you’re an Austin business that would like a quick 10 minute review (SEO and social marketing mainly, but if you email me I’ll answer PPC questions too), shoot me an email and I’ll take a look. If you offer free wifi and a nice place to work, I might even run by one of these days.
It’s a Grind, North Parmer
March 9, 2010
March 9, 2010
Okay, so it’s not technically an “Austin business” but it is a coffee shop near my residence that isn’t Starbucks.
- There are two <head> sections on the homepage. Remove the middle one.
- Never use “Home” – set your alt tag to something better like your name.
- Make sure every visible image has a descriptive alt tag. Every image needs an alt tag, but those that are blank spacers can have empty alt tags.
- Use absolute references and links. Ex. “http://www.example.com/about.htm” NOT “/about.htm”
- Think about your title tags on each page as a headline in an ad – be descriptive to the search engine and to the searcher that comes across the page.
- Redirect the non-www to the www version of your site. Your link love will consolidate into the one URL.
Sweetish Hill Bakery
March 26, 2010
March 26, 2010
- Site is very representative of your store, simple and pure.
- Redirect the non-www to the www version of your site. Your link love will consolidate into the one URL.
- Place all CSS into an external style sheet to make your on page code smaller. Helps loading time.
- Same with javascript, it is best in an external file.
- If you get a chance, update your site’s code to be CSS based, taking out the tables.
- Overall you have good domain authority and links that make sense for your business. Great job!
Kick Butt Coffee
May 13, 2010
May 13, 2010
- Simplify the background. It’s … busy, and loads before everything else.
- Same as Sweetish, redirect the non-www to the www version of your site. Your link love will consolidate into the one URL.
- Again, place all CSS into an external style sheet to make your on page code smaller. Helps loading time.
- If you get a chance, update your site’s code to be CSS based, taking out the tables. It also looks as if it was created in Word or Dreamweaver, there is lots of extraneous code.
Lots of code
- Focus on links that are community based and not just from Squidoo and accounts on YouTube. You have some awesome people in your shop everyday, give people a reason to link to you and review you.
- Update your Google Analytics code, Urchin can be slow and I am thinking will not be supported soon.
