It is no secret that I spend a good amount of my year at conferences. In the past year, I have been working on my own and needed to be at as many as possible for networking and client development. Now that I am with Distilled, I can be a little picker about what shows I attend and how often.
When first approached about Blue Glass LA, I knew nothing about it, only that Chris Winfield, Brent Csutoras, and Tony Adam were behind it. That in and of itself was credibility enough to attend, but the more I looked into the show, the better it got.
First off, most of the panels have only 2-3 speakers, making them more focused and less rushed, for the audience and the speakers. I am a big fan of this format because the hand picked speakers get more time to really teach. And as a regionally based show, the crowd should be more intimate.
This show seems much like Search Exchange, which I spoke at this past May and loved. It was a good opportunity to really get to know and network with people. Blue Glass LA is hoping for the same vibe, adding an LA twist.
I think this is going to be an awesome show for networking and education. Taking all of the best things about some of my favorite shows (like PubCon and SearchExchange) and putting them on the West Coast with a great crew. I can’t wait to see everyone in a few weeks!
I always promise that I’ll post these and don’t always get around to it, but I am going to this year. Here are my presentations from PubCon this year. I spoke on two panels and moderated three, so I can only give up just my two.
I had an awesome time this year speaking with some fantastic people (Joanna Lord, Tim Ash, Brad Geddes, Chris Winfield, Warren Witlock, and Dan Zarella) and moderating even more. If you missed the SEO/SEM Tools panel, you will want to get with Jim Boykin and Jon Henshaw (preso is linked) about their presentations. Or just wait for the CDs to come out.
So without further ado, here are my presentation slides.
When Purpose Inc asked the attendees of PubCon to choose a favorite charity, I blanked. I have raised money and walked/run for so many great ones. Most recently those focused on cancer research because that seems to touch my life more everyday. But I didn’t pick any of those. Instead I am going with the one that touched my life and so many others from the start of our lives. The March of Dimes.
I was born prematurely and very sick due to my mom’s toxemia that she passed to me. The goal of the March of Dimes is to work toward identifying the reasons for premature birth and combat them. If a baby that is born prematurely can be carried to term, there is a marked difference in their ability to survive.
The March of Dimes is most known for their funding of the research that found the vaccine for polio. They have also funded research that developed surfactant, a solution that is sprayed into premature babies lungs to help them breathe because their lungs are not fully developed. They have also pushed for better health coverage for all children in the US (CHIP program) and the early identification of many diseases that can be treated at birth but are rarely tested for.
Another win has to do with mothers. The March of Dimes funds programs all over the nation to push for mothers to be aware of the risks of smoking and drinking during pregnancy, as well as the risk of using other drugs. They give out many grants to help teach women about the benefits of breast feeding, and most of all the need for Folic Acid. This product is now a required part of the US’s grain supply. A woman needs to have at least 400mg of it in her system at the moment of conception to aid in the development of a baby’s brain. Folic Acid has been shown to reduce the possibility of many types of brain development issues in fetuses.
Now, all of this is off the top of my head. I should go research all of this, but I think most of it is dead on. See I was the “Youth on Board” for the Killeen and Austin Board of Directors from high school through college. The March of Dimes has been a huge part of my life from the start.
See you all in Vegas!!
So where is that recap of my trip with all the juicy details you ask? Well I’ll cover my tea time with the Queen (kidding) and all the other fun later. But for those of you that missed the show or just couldn’t cross the great pond, here is my presentation. It was for the Writing Killer Ads and Landing Pages panel. We had a fantastic time answering questions and had one of the best moderators ever, Jon Myers.
So if you want to know a little more about what goes into a Killer Ad, check this out.
Feel free to ask questions in the comments!