Just making it known, I am testing something but if you're up for an inspired post regardless, read on. I have spent the last year working with an image powerhouse. The power of images is great, an untapped source of traffic for sure. I am a search marketer that is all about the conversion, but if all you want it traffic, images are just awesome and long tail. What's just so sharable? Images. Why do you think we take data and make it pretty ...

Updated (Like 2 hours later) - They've done it! The ad below goes to the Bossa Nova dress in the ad. <3 Thank you! Dear ModCloth, I love your Facebook ads, they are one of the few that work for me ... repeatedly. I even bought one once, took it with me to Mexico and it was even borrowed from a friend! Great stuff. On the left, myself and Lauren Polinsky. To the right, Kristy Bolsinger wearing the same Plum Role ...

Last Summer I went to the Blue Glass conference in LA. Having never been to LA, I came in that weekend to see some sights and hang out with my good friend Joanna Lord as well. It was an eventful weekend including a visit to a friend's church. It was there I got to see Reese Witherspoon in person. Pretty cool huh? But I digress. What this post is really about is the paradigm to reward those customers that bitch, moan, and complain loudly. On ...

[caption id="attachment_1318" align="alignright" width="238" caption="Guest Post from Lingo24"][/caption] The growth of the internet means it's never been easier to reach a truly global market. Your products or services are now accessible to anyone with internet access from Birmingham to Beijing but just because the potential for reaching a new audience exists, that doesn't mean the connection will be made without properly localizing your ...

In a global and Internet-based economy, they [brands] build trust and reinforce value. - Strategy: A View from the Top Are brands dead? Have we killed traditional marketing? Are newspapers dead? Will television ads die? In a simple answer: No. I wish I could say that this topic has been beaten to death (it has, really) but people keep bringing it up. With the influx of buzz around new media (read: social media and online marketing) there is ...

Pubcon is always a great time. This year was no different - staying up until the sun comes up, crazy antics, and the best SEM information in one place. This year's PubCon was sponsored by Raven Tools - a tool that I use and talk about regularly. I am a fan of their product and their whole team. [caption id="attachment_952" align="center" width="300" caption="Raven Team"][/caption] A few weeks before PubCon, Jon Henshaw sent me the coolest ...

With the influx of online shopping is that people are looking more and more for vouchers (coupons) when buying things online. We all know that there are discounts and free shipping available in many places, but we don't always know about them when we are shopping. It is always after a purchase that we are let in on the secrets. Many online shoppers have been realizing that they can search for discount codes before they shop, or while they are ...

We had a debate in class about getting an MBA from a top tier school like The University of Texas at Austin McCombs School of Business (that's a mouthful) versus Texas State University at San Marcos McCoy College of Business. There is the perception that the MBA from Texas is better, worth more, than that from a second tier school like Texas State. I can personally argue both sides. My undergrad is from Texas, and my MBA will be from Texas ...

No, this blog has not been hacked.  I do hereby solemnly swear, that I, Kristy Bolsinger, do have consent from one Kate Morris to be waxing poetic on her site. [yes she does, and welcome to any time she wants to! - Kate] Today was the first of the two day eMarketing Summit put on by Innotech in Portland, Oregon.  As hard as I tried to talk Kate into visiting me so she could cover it herself, I just couldn't tear her away from her beloved ...

As many of you know, I am working on my master's degree right now. In one class called "Services Marketing" we are reading a book called Branded Customer Service by Janelle Barlow and Paul Stewart (affiliate link). Now, business books have a tendency to bore me. They usually repeat the same thought a hundred times hoping to get that point to sink into the mind of the reader -- drives me up the wall. But I have found nothing but inspirational ...