Linkbaiting Ethics Thoughts

Posted by Kate Morris on May 23, 2008
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There has been lots being debated about ethics in SEM, and I do mean all of SEM. We have all gotten the question "so what do you do?" and tried to explain to no avail. People always resort to the "oh, you're one of them???" And I spend the next 10 minutes explaining that I do not spam, make pop-ups, or otherwise annoy the hell out of people. With a recent piece of link bait it went further: there was a debate about whether Google should be ...

Guaranteed Rankings

Posted by Kate Morris on Apr 02, 2008
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It's 2008 and there are still companies doing the "Guaranteed #1 Ranking in Google" crap. I was in LinkedIn today and saw an ad for guaranteed rankings. I am NOT linking to them through here, but the name of the site is BeRankedNumber1 dot com. They even have a live chat person. I was curious, so I got online and asked what they do, what tactic they use. The response asked for my site and they'd tell me. I said no, that I wanted to know how ...

The Heartbreaking Tale

Posted by Kate Morris on Mar 18, 2008
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I've got to sound off about this. It's minorly related to SEM, but it needs to be said. The economy is in a collapse, we all know it. But those of us who work for a living aren't really feeling it. I just took a job as an in-house SEO. The people I market to are in financial trouble and we provide help. This is not affecting me or the SEO world from what I can tell. For the top executives at Bear Stearns, they feel it. Their "life savings" are ...