Pubcon is always a great time. This year was no different - staying up until the sun comes up, crazy antics, and the best SEM information in one place. This year's PubCon was sponsored by Raven Tools - a tool that I use and talk about regularly. I am a fan of their product and their whole team. [caption id="attachment_952" align="center" width="300" caption="Raven Team"][/caption] A few weeks before PubCon, Jon Henshaw sent me the coolest ...

Okay, when dating my last serious boyfriend I flew a lot on American Airlines. Got rather used to it. He was in Missouri and I in Texas, direct and cheap was American. So I used my Aadvantage membership a lot. I've joined every extra point program they have that makes sense short of the credit card (I don't open any more credit cards because I am set with the ones I have). So I get emails a lot about new programs. Some of them get deleted (I'm ...

At SEMforSMB, I hear one speaker say that one type of permission marketing is Viral Marketing. He was saying that things like widgets and linkbait are just as good as emails, etc. I am not sure I agree there, if you think about what some people consider viral marketing. I must define before I move ahead, so please wait before butchering me. :) If linkbait is done the right way, it is just an extension of your regular marketing. It is an ...