Twitter can produce the most off the wall thoughts and conversations sometimes. Just what I need for inspiration. I went to SMX Advanced in 2008 and Michael Dorausch posted to SEOmoz about SEO's favorite Starbucks Orders. So fun to read. No real point, but why does everything we read have to be work related? Taylor Pratt asked if cereal was allowed as a mid-afternoon snack today. A resounding yes was heard from what I saw, and that sparked my ...

A good friend of mine that is getting into PPC asked me a question today. A question that I think is common to many people that are really digging into their campaigns. I am not talking to people just getting started (though you should read this too if you are) but those that are wanting to find the next step in campaign optimization. The question centered around dayparting in Google but based on the specific industry their client was in, so ...

Last year I mentioned that I ran across some Google ads that were not what I searched for right then, but what I had previously searched for. Basically Google was attempting to show ads for your last search in your current search because they are sometimes largely related. You can read the post at Search and Social which references mention of the original issue over at SEORoundtable. My main issue after Google answered some questions was that ...

Sometimes search marketers can sound much like a broken record, I am very guilty of that. One of the things I repeat constantly is that organization is the key to a great paid search campaign. Heard me say that recently did you? Hehe, sorry. But it is true. Well a few months back I stumbled on a post at Marketing Pilgrim about a new PPC tool called WordStream. I wasn't exactly pleased, especially because it was pegged as the way to automate ...

This session was in a much nicer room than the organic sessions. That was noted many times in the organic side. Danny begged us not to come over here and see the cushiness that the paid side gets. Then justifies it by calling organic the "tough marketers." To the session: YahooStewart from Yahoo starts out by talking about Panama -- blah, blah, we've heard about it, we are living it. Move on. There were some points about Yahoo now revealing ...

This is a debate, real live debate, so the posting might seem a little weird. I am going to to to update it more when I get slides.Panel Members:Misty Locke*Peter Hershberg*Robert AshbyChris Zaharias*Bid Mangement is Dead TeamMisty: "My theory ... that I have, that is to say which is mine ..."Not saying its completely dead, but that search marketing is better and can be better. Three Principles1. Basic Build and fundamentals of a bid toolCan't ...