For the most part, when I come across an issue on a site, I just search for the solution and someone has previously identified the solution. Last week I came across a problem that I didn't know how to deal with and neither did anyone else. Issue: In optimizing a client's website, I came across some images that might seem unsuitable for children. Not vulgar or crude, and were there in a health care sense, but were still not suitable for ...

A good friend of mine that is getting into PPC asked me a question today. A question that I think is common to many people that are really digging into their campaigns. I am not talking to people just getting started (though you should read this too if you are) but those that are wanting to find the next step in campaign optimization. The question centered around dayparting in Google but based on the specific industry their client was in, so ...

There has been a theory floating around for a long time: Google hates SEOs. That is just one article from Bruce Clay former writer Lisa Barone, referencing something from Jill Whalen. Matt Cutts responded with what we all know: Google doesn't hate SEOs, just the bad ones that give us all bad names. It's like lawyers ... yes I just went there. But now there seems to be a trend (and it could be because I live in my little hole called SEO) ...

Last year I mentioned that I ran across some Google ads that were not what I searched for right then, but what I had previously searched for. Basically Google was attempting to show ads for your last search in your current search because they are sometimes largely related. You can read the post at Search and Social which references mention of the original issue over at SEORoundtable. My main issue after Google answered some questions was that ...

I can't drink coffee, I don't like bitter drinks. This is also shown by my distaste of beer (*gasp* yes I said it, I hate beer). But when it comes down to really stressful times (thesis anyone?) I do start to drink more caffeine. Now ... that really isn't what this post is about. Sorry. Google Caffeine Update Google's caffeine push (nothing to do with coffee, unless the engineers named it for the mass amounts they consumed when programming) ...

One of the most heated topics in Internet Marketing is paid links. Bringing it up when you first meet someone in the industry is like talking about abortion and the death penalty on a first date. It starts heated discussions, and sometimes feelings and egos get hurt. Google has guidelines that they sometimes enforce, and sometimes don't. It seems so unfair when you see a site that is clearly violating those guidelines, but Google does ...

One of the classes I am taking right now is IT Management and we had the pleasure of reading a case for discussion this week on Google. This was of particular interest to me because of my profession, but I knew I had to be good, and let others make their points. This class is all about participation, not being a smart---. So I sat back and was very good, and took notes. No not for class purposes, but as a marketer. This was the greatest focus ...

Google has released a feature in Webmaster Tools that grants a wish I have had for years. Within the list of 404s that Googlebot finds on your site, Google now tells you who is using that broken link. You now know who to contact to change links and/or what links to 301 in the case of a redesigned site. So I must say THANK YOU to Google. This is something I have been bothered with for years. I don't have much to work with on my current company ...

Cuil - said "cool." Nope. I want to say "coolie." Sphinn worked for me, but not this one. Though there are still people that mispronounce Sphinn, so whatever. It's the engine just released from former Googlers. Last night it was all over Twitter, so I thought I'd check it out this morning, especially after the Austin American Statesman talked about it too. First searches: I don't like the picture thing and the layout. Maybe it's like Facebook ...

Maybe someone has a solution to this, but for now I am calling this a "would love" feature in AdWords. Situation: My company wants to test placing the phone number in the ad text and how that converts better than other ads. There is some debate about this and I want to try it. :) So we assign a phone number to the campaign and a landing page with that phone number. Full tracking since people might click and then convert online and we want to ...