A good friend of mine that is getting into PPC asked me a question today. A question that I think is common to many people that are really digging into their campaigns. I am not talking to people just getting started (though you should read this too if you are) but those that are wanting to find the next step in campaign optimization. The question centered around dayparting in Google but based on the specific industry their client was in, so ...

I've heard from a number of people in the industry that the new CEO of Ask has been contacting them trying to get them back as brand ambassadors. Smart move? Yes. Executed well? No. The CEO, if he isn't already, needs to be reading Seth Godin's blog. If he is already, I would suggest not skimming the entries. Why? It looks like he got the concept - the company made a boo-boo, and he knew that many influential bloggers we mad. So he reached out ...

We got a call from AOL marketing services yesterday. Bit of a surprise to me, but then I thought about how many times I've heard AOL's name in the past week and was surprised no longer. From new executives to the acquisition of Bebo, their like 105th acquisition in the past year (I exaggerate), I can see they are on the move.Then thinking about how Time Warner is planning to spin them off got me thinking. Ask just made a dumb move focusing just ...

Microsoft tried to buy Facebook to no avail. Now they are trying with Yahoo. And Google got flack with Doubleclick? Wait ... why isn't anyone noticing that MSN is buying EVERYONE again. There may still be competition, but really??I am still riding the fence on this one though. There is some real good that COULD come from a Yahoo/Microsoft merger. But I still am not a fan of Microsoft. So what I really need to say is Go Ask Go! ...

I need to rant about the features of Yahoo versus Google. Who has what and what they need to share. First off, I am setting up Yahoo with all of my company's accounts. We spend lots with Google every month and are wanting to do the same (maybe not AS much) with Yahoo. So I start with my first question, how do I get all of these keywords and data from Google to Yahoo? When I first started in search marketing, it was all by hand. And if you were a ...

Yahoo! just released (out of beta that is) their new user interface for Yahoo! mail. So I've used it before because I have a paid account (read: I use AT&T DSL), but it's gotten even better. I'm excited because you can text to a phone and get them back in a really cool format. Hmm ... Google? Wanna play catch up on this feature? I would love it if gmail did this too. :)Update: So I realize that we all can email texts and email back, but not in ...

From SES San Jose via SEORoundTable:The question he's been getting a lot: Is Facebook the next Google? I think they are two different things. Can Facebook get the same kind of hype? Yes, that's the "likeness" it has to GOogle.Facebook has experienced 2 tipping points according to the statistics - corporate network and opening access to anyone with an email address. There's definitely a market share increase of pages: the site broke into the top ...